Ever wondered why sometimes you no longer feel that sick once you’ve met the doctor… or remember those younger days when you fell down and got hurt and mom said, “Don’t worry baby, this pain will go away in just 2 mins” and what the hell – that pain actually did run away into nowhere…. and well, precisely in 2 mins.
Now think further… did you end up liking a song that you didn’t like initially ‘coz all your friends insisted it’s a great song?… or has plain, normal coffee tasted richer and smelled more aromatic just ‘coz the ambiance was great and the coffee mug was really cool?
I’m sure you have experienced at least one of these instances if not all… we all have… ‘coz we all have trained our minds to experience what we expect or want to expect.
It’s called the ‘placebo effect’ – an effective practice of years and basic requirement for homeopathic medicine to work… an option often tried out in clinical trials… and an effective tool for marketers and advertisers to convince us.
The human brain, however remarkable, can be easily fooled. We are driven by emotions and so can be easily pushed towards making us want something, whether or not we really want it.
But well, it’s not a bad thing after all (though, there have been quite a lot of controversies surrounding placebos). Infact I feel it’s really good to be fooled sometimes if fooling our brain’s gonna do some good in return. Let’s look at where all, in my opinion, a “placebo effect” can be/has been created and helped:
Well, well… seems like a familiar zone? If not, it will – if you know that most of your homeopathy medicines have been nothing but sugar pills. Moreover, the trick is that you have convinced yourself that homeopathy takes time to work but it’s effective and will have no side-effects.
Hmm, knock, knock – Obviously, sugar pills aren’t going to have side-effects unless you are allergic to them. Secondly your own body’s working for you so it is going to take a while longer to heal. But all this healing was taking place while you were happily believing that those interesting sweet pills are busy curing you.
Well, that’s it – you believed. And that’s exactly what your doctor may have wanted you to do – Believe that you’re going to be okay with those teeny-weeny sugar pills. End result: In most cases, you did get okay.
Treating cold and cough, I guess works in a similar fashion – you are prescribed antibiotics which are supposed to attack bacterial infections not a viral infection like cold or cough. But voilà – the credit always goes to the antibiotics.
This works great, according to me, unless of course people aren’t duped for long in case of serious medical cases that needs attention from actual medicines.
Reiki, magnet therapy, aroma therapy and like – don’t these work hard towards one main principle?… that’s – Making you feel good.
You are told, you’ll be cured… the kind touch or wonderful smells or objects that you don’t much understand creates an aura that pushes you to believe that you’re in for good… you believe the therapy will help and just because you believe in it, it does help. Well, with the amount of money you end up spending for these therapies, they better help.
Placebos building path to divinity
Ever realised that all those incense sticks, bells ringing, soothing candles, melodious chanting, swaying with music, holding hands and even pin-drops silence could actually be a way to get you more involved in the (religious) activity and strengthen your belief in prayers or your faith. If you haven’t realised, then think about it next time when you are in that environment.
But there’s nothing bad about it at all unless it turns you into a fanatic who opposes other faiths. We pray but believing in our prayers builds in positive energy and can actually push us to work towards making things happen. The best part is it often dissuades us to give up.
Drive in a placebo effect and make selling easier
It’s not news for Indians to know that hair oil acts as a good conditioner for hair. But say, with Mr Amitabh Bachchan and Mr Shahrukh Khan telling us that jadibutiyon wala ‘Himani Navratna Oil’ helps ease out tension and stress and makes us thanda thanda cool cool, we may end up believing that this particular brand of oil has more benefits. The strong smell of the oil on application may aid our belief further and we feel it really works. Though ultimately what may happen to relax us is actually a head massage irrespective of the oil used.
Advertising hair oils with added benefits is just one mere example but creating a placebo effect via advertising has been an age-old practice and the trend’s never gonna go.
Now, unless we aren’t going to be fooled into buying something super-drastic, I guess we can live with this selling game.
So, if you wish to share one of your experiences where you believed in something and it worked for you, do share.